Jeff: Well, this is Jeff Dedrick with “HiddenSalesProject.com” and it’s my pleasure to have Mike Filsaime on the line right now. And are we going to also be able to have Tom on the line or is he off doing other stuff?
Mike: No. Tom should be available for comments. I’ll let him answer that. But he is available as we speak to chime in and offer additional content for us.
Tom: Right. I’m just here in the background. I’ll be here if needed.
Jeff: Alright. Great. Well, this is going to be a great call because of the reason that I got these guys on the line, and one thing that we’re going to have to watch is we’re pretty good friends and typically our conversations aren’t the cleanest. So we’re really going to have to concentrate ourselves.
Mike: I’ll be on my best behavior. I promise.
Jeff: The reason I got these guys on the line is because I witnessed something earlier this year. I was a member at one of their events and I was able to watch everything kind of unfold.
And within the span of, oh, I don’t know what it was, five months later they rolled out one of the most successful launches of this year with the 7 Figure Code. It was a product that I believe was it July 7th that you launched at around midnight? We were talking about that. Is that it, Mike?
Mike: It was at exactly, on July 6th you could say, at 11:59 and 59 seconds p.m. So as soon as the clock struck midnight on July 7th we started that promotion.
Jeff: Well, yes, and it was, like I said. It was one of the more successful promotions of the year. And the main thing that Mike’s going to be talking about, or Mike and Tom is they’re going to be talking about not only the hidden sales that they used from that original product earlier in the year, but I also want to get into the psychology.
Because they had a game plan to that launch and it was, unbelievable. I know some of the stuff kind of behind the scenes but I know there’s a lot of stuff that I don’t even know. I’ll be asking you a lot of questions on not only how did you come up with the whole process and the product but how did you get your affiliates excited, specific things on the launch itself. So we’re going to be getting into some really good content here.
Hey, Mike? Why don’t we start off with, “When did you guys first come up with this product idea? How far in advance from the launch were you guys first talking about this?”