Jeff: And if you did not have that back end at all, what would your profits have been?
Mike: Oh, let’s see. We made $135 on the back end so I think it was like $22 on the front end. Let’s see. It would have been $325. We would have made about $54,000.
Jeff: So obviously very important for everyone listening. Mike just pointed out the difference between having a front end offer, even though it was successful, but the difference between that and the total sales brought in because of the back end is unbelievable.
And I think I heard these numbers in the past, Mike, one time when we were talking. Could you break down the difference? What percent, you mentioned one in five, 20% went for one of those up-sells. How many actually went for the full price and how many went for the downsell because many people have an offer-
Mike: Eleven and nine, 11% went for the $897 offer and 9% went for the downsell. And obviously less people are going to get to see the downsell because already there are one in ten purchasing the upsell, the one-time-offer and never see the downsell.
So it’s not that the downsell is actually selling worse than the upsell. It’s that some of them don’t seem to be leading them to. But let’s put it this way. A hundred people come to the site. A hundred people actually buy the product at ClickBank for $97.
Out of those hundred people, 11 paid us $897. Nine of them paid us, actually it was ten. It was 11 and ten. It was 21% percent actual conversion. Eleven paid $897. Ten of them paid $497. So in that scenario out of every 100 people, 21 people made a purchase, 11 at $897, 10 at $497.
Jeff: Yeah, those numbers are totally unbelievable. When I first heard that I was just shocked.
Mike: Yeah. That’s a 20% conversion and for an average ticket of about $700.
Jeff: And I think part of it is that because the customer already has their wallet out and they have just purchased, they are more inclined to turn around and buy again. I know a lot of people I have talked to or that have e-mailed, they seem like they’re hesitant.
They want to make the sale but then they’re like, “Well, I don’t want to hit them with an offer again too soon.” Obviously the philosophy is you give them an offer right away that’s targeted and they’re more than likely going to purchase it.