Tom: And going back to the value and afterwards, post-launch type of analysis, the best post launch analysis still to this day. Here we are four months later, I just got another e-mail yesterday from a top marketer who is onstage speaking who has finally gotten the videos. He said, “Wow! Now I know why the buzz was so big about this product. Because I’m launching it and I can’t believe you’re sharing everything.”
Mike: Who was that?
Tom: Chris Guerrero.
Mike: Oh, Chris Guerrero!
Tom: He says, “Wow! This is awesome. No wonder the bars are so high because I’m finally watching it and I can’t believe it. This is going to help me and I know it’s helping thousands of people across the world.”
Mike: Cool.
Tom: Then you get the people whose businesses have totally turned around. And we have many testimonials on the page. If you go to www.The7FigureCode.com you’ll see real live testimonials from people who have attended the event. And on the flight back home they revamped their whole business plan and changed their life. They were going on one path.
They totally changed, 180°, totally changed their business and are living the life they want and getting the income to support the life that they want. So that’s what it’s all about when it’s all said and done. Because hype is something that if you have a trailer of a movie that you’re like, “Wow! I’ve got to see this movie! Did you see the preview?”
You go to the movie and you’re like, “The only good parts in that movie were the trailers. Everything else sucked.” That’s hype when it doesn’t live up to it. But if you have hype and you have that buzz and then afterwards people say, “Wow!” the buzz doesn’t give credit to what the value was provided.
Now you’ve lived up to the hype. Now you’ve done your duty. You provided help to the marketplace. You can show your face in public and people won’t come after you.
Jeff: Hype, in and of itself, is not a bad thing. Hype is always looked upon after delivery. And people will even say, “It was too hyped up. It didn’t deliver on the hype,” because the hype is not a bad thing, in and of itself.
Or it’s like people will say, “Did it live up to the hype?” “Oh! It was great!” Hype is not a bad thing. The hype is bad when you hype something up and it just bombs.
Tom: A Harry Potter movie. Yeah. Were going to go see it.
Mike: That’s how Tom and I feel about Harry Potter.
Jeff: One last question.
Mike: I’ll put a qualifier out there. We hope you’re watching because we’re on a 24 flight from somewhere.
Jeff: Alright. One last question from you guys. Did you feel that there was a big mistake having both of you on the same foosball team that got beaten in the first round of your seminar?
[Laughter]
Tom: First of all, that was hype. We know the definition of hype. The people who need to play to five, because here’s the deal, Mike can easily be 5-0 and I get the next six points, or vice versa. You guys got lucky on the first five.
Mike: The truth is, we hyped up that we were the biggest bad-asses in foosball and we ganged up together and the very first game we went out 5-0. In that instance, we didn’t live up to our own hype.
Tom: And who’d we lose to? Mr. Dedrick himself.
Jeff: I’ll think about a rematch. I didn’t get the luxury of meeting you, but Jason James and I ended up winning the whole contest.
Mike: That’s right.
Tom: Oh, okay. You guys planned that whole scheme. You guys had that schemed out from the get-go, so that worked out nice. Kevin says “Hi” by the way. I just got a message and figured I’d let you know.
Mike: Oh, thanks.
Jeff: Yeah, we actually mind-mapped that whole win a couple months earlier, so.
[Laughter]
Tom: Leave it to Jeff.
Jeff: Well, guys. I want to thank you for coming on and spending the time here and opening up a lot of good stuff. I even took a few notes. Usually I don’t learn anything from Tom, but this time I actually did.
[Laughter]
Tom: Well, we’re glad to be here. I’m going to try to somehow see if we can get out there to the Mardi Gras Affiliate Weekend that you have set up for us. One way or another we look forward to seeing you again, Jeff. Thanks for having us today.
Jeff: Alright, guys, thanks a lot. Everyone that’s listening, I appreciate you being on line and take whatever these guys told you, all the notes that you wrote, take action on one of those right away. Alright, see you later guys.
Tom: Take care. Bye.
Mike: Bye, Jeff.
Jeff: Alright. Bye.