Jeff: So you launched that product and was it the $497 price point to start with?
Mike: The introductory price was $497 plus shipping and handling.
Jeff: Okay. Now you also had an upsell on that. Did you want to explain that to the people?
Mike: Well, you know content is the most important thing that you can do. Like right now, Jeff, you are recording this. Correct?
Jeff: Correct.
Mike: Okay. It would just be foolish to have this type of information and not record it. So what we want you to know is that anytime you do anything, record it or put it into other forms of information. Like for instance, Tom and I can let you know that we’re actually working on a project called The 7 Figure Secrets.
What we’re doing is we’re taking all the information from The 7 Figure Code and we’ve mind mapped it and we’re having all the transcripts rewritten into a logical book, actually written. And then we’re going to take parts of the Power Point slides and bleed them in between with the mind maps and all that type of stuff and we’re going to create a front end for our back end product.
That’s probably going to sell on ClickBank for $97. So I’m getting off track. There was a reason for that but I did forget the question. So if you could turn me back on track.
Jeff: Yeah, you did the upsell at seminar.
Mike: Yeah. So the key is that any opportunity you find to create content, take it. Because you can never have too much good bonus material to use somewhere else.
So we were at the event and Tom came up with the idea, “Hey, why don’t we hire Dan?” Dan Dennis, was that his name? “Why don’t we hire Dan to come in and just set up?” We got a separate room as a studio and he put the umbrella lights and the track lighting and a camera up.
We had Sky Mangram who used to work with us and Tom did a couple of interviews. And what we did is we took other millionaires that were in the room whether they paid or they were VIPs and we brought them back.
I think there were 15 people that went for about a half hour and we picked their brains and asked them specific questions about their seven-figure business. And all of those had like these bullets that you didn’t even find in the room.
So we were now able to create a $297 product as an upsell. So here’s the 7 Figure Code and after you buy it it’s, “Hey, do you want the bonus millionaire interviews? They’re about a half hour long of 15 other millionaires that were at the event, some of them underground people you may have never even heard of before, that are going to teach you some additional strategies.
And we closed at 19%. So almost one out of every five people that purchased The 7 Figure Code purchased our upsell which is, in our opinion, and you talk about Hidden Sales Project, a mandatory part of your process when you’re selling something is you should have an upsell.