Jeff: That’s a great technique. You would have lost a lot of money or left a lot of money on the table when you’re talking about 20%. That really paid an additional 60% of the money.
Mike: Yeah. Well we did 2,534 units in those 7 days. So that’s about 500 units. So that brought in roughly about $150,000. Is that right, 500 times 300 is about $150,000?
Jeff: Yeah, so that’s a good chunk of change.
Mike: Five hundred times 1,000, yes, $150,000. Yeah. So that did very, very well for us.
Jeff: Well, can we get into then how you got all the affiliates that you had pushing your product? Could you walk through that process? First, how do you create the buzz for it, some of that you got in the contests, how you pitted people against each other.
I don’t know what percent of your sales came from affiliates, but I know they were going crazy at the end of that contest. So maybe walk the people through some of the techniques you used to really create this frenzy among affiliates.
Mike: Sure. I’m going to touch upon that. I see Tom getting ready to say something so I’m going to let him start on that and then I’ll get in and give some additional feedback on that.
Tom: To briefly answer it in the best manner, I feel it goes back to what Mike said, over deliver in the event. I think that the reason we were able to have such a frenzy of affiliates is because we were able to get as many VIPs at the event as possible. Had they not come to the event and witnessed it firsthand, they wouldn’t have known or believed the value of the information that was being shared.
So I think it goes all the way back to pre-planning the event to make sure that it was heavily filled with VIPs, knowing that if they were there and they saw the information, they’d be more willing to promote it, stand behind it, put together great packages, put together extra bonuses. And that, I think was the key.
Once the event was over, the buzz began already. So they didn’t even know, obviously they probably foresaw that there would be a home study course coming of it and most of the VIPs knew that I could do that, but they didn’t know when.
But the buzz happened automatically because we over delivered at the event. People just couldn’t help but talk about it. And then you have that much social proof in the marketplace from these figures who are blogging about it, writing articles about it, and giving trainings on it, and talking about the testimonials that came from each of those avenues, and e-mails to their lists.
The lists were like, “What the heck was this? How come I didn’t hear about it? Or maybe I did but I didn’t want to invest $5,000 in it. I couldn’t invest $5,000 but I hear there’s a package coming soon.”
And the anticipation builds up to leading into the next logical step which is contacting those VIPs and saying, “Hey, we’re getting ready to launch it. It’s going to be called The 7 Figure Code. Here’s the JV sign-up page,” and getting them excited. And then once they began promoting it, everybody else jumped on board as well.
And then we used several strategies with the JV blog to really create a frenzy. We were giving them a lot of analogies like, “The starting gate just opened and so and so took off on a huge lead but someone’s right behind them. Who’s going to stay ahead? Who’s coming up? And who’s going to win the great prizes?”
And Mike touched upon the power of the awesome prizes that we had for the JV partners as well. We really knew that it was going to be a successful launch. We didn’t really know it would get as many units moved in that short period of time as it did, but we knew it would be successful.
So with the value that was at the event and was captured in the video in I-format, then the production that we were able to put together with an awesome in house person, Mike Merz, we just knew that the product was rock solid.
So we stood behind that with some great promotional materials for people who were top JV partners, and the Rolex for number one, widescreen TVs, trips on a cruise. So we really step it up. We had fun with a little video too to preview when the JVs…