Jeff: They can still see that.
Mike: You can go, and this is not a public page, but you guys on this call we certainly want to let you learn from it. And you should bookmark this page. Go to “www.The7FigureCode.com/thejvblog”. And if you scroll down to the bottom there will be a link that says next page.
I think you might have to do that once or twice and I think the second blog post is a video that shows Tom and I pulling up and having some fun with our affiliates saying, “The first place winner is going to win my brand new Corvette VO6 and the second place winner is going to win Tom’s Accura and then we said, “Not”
[Laughter]
And then we said, “Come on inside. We’re going to show you the prizes.” The other thing that Tom touched upon, one principle in that is the law of reciprocity. It’s that if you invite these VIP members, it’s all like part of a master plan, if you invite these master JV partners to the event, or you get the product in their hands, or both, then the law of reciprocity comes in.
They’re like, “Wow, they let me come to this $5,000 event. They let me learn from them for free. I really like the information. I’m going to turn around and help them promote the product.
So if it’s not an event, the advice would be to make sure that you get your product in the hands of your JV partners and your affiliates ahead of time so that they can actually learn from it and profit from it and have heartfelt testimonials about their results and the quality of the production and everything like that.
But, how did we build the buzz? That’s how we got our JV partners. But a couple of other things that are important, Jeff. And Jeff Walker and I disagree on this. But we both agree on each other’s points.
My thing is to pick a date, claim stake, mark your territory very, very quickly, and state that like two or three months early. Like we’re launching on this date and then e-mail it out to your list. We sent an e-mail out to our list 90 days early stating that we were launching on 7/7/07.
Within one day we got an e-mail from Mark Joiner stating, “Oh, I was going to use that date. I guess I’ll move.” We got an e-mail from Joel Comm and we got an e-mail from somebody else that, “I was going to launch on that date.” Who was that? John Reese, that’s right, yeah originally for “www.Income.com” but that got pushed off the blog in a rush so that was never an issue, luckily.
So what was good about that is a couple of people, because it was 7/7/07, looked at the date. So next year I would think that August 8, 08 would be good. It’s a good number in the Asian community. It would probably be a good day to launch.
So Tom’s already going to namecheap.com right now. He’s being devious.
[Laughter]
But the bottom line is that there are other people that are thinking like you. So you don’t want to announce three weeks before that you’re launching because then everybody else has been planning the same type of thing.
So we like to really block out that date on everybody’s calendar by e-mailing and letting them know that something big is coming. The community is going to stand still for a week and that lets everybody know, “Alright, well this guy is doing it this week so I’d better go the week before or the week after.”
Or what ends up happening is somebody says, “So when are you launching?” “Oh, I’m going to launch on September 4th.” And they say, “September 4th? You might want to move that.” “Why?”
Because I just spoke with Jeff Dedrick and he’s rallying a lot of affiliates and he’s working with Harris Fellman and they’re launching on September 4th. “Oh, alright. Thanks for letting me know. I’ll move to the eleventh.”
So you want to be the person that everybody knows has to move around you. I think that’s the key. Now again, the reason why Jeff Walker doesn’t agree with that is because many launches sometimes get moved off.
And if your affiliates are ready for you on July 7th and you’re not ready and you’ve got to move them to July 14th they may say, “Dude, man I locked that out for you, but I’ve already committed to so and so for the 14th. So I’m not going to be able to help.” So my point then is stick to your date. Stick to your date.
Many times people don’t, but my thing is to stick to your launch date come hell or high water.