Mike: Yeah, we were blown away by the attendees. And Marlon Sanders would have been the cherry on top, but his plane like lost an engine halfway there and the oxygen masks came down. And they had to turn around and go back to the airport. He got so scared he went home. That was the only one that was missing.
[Laughter]
A couple of other people couldn’t make it as well, but we had some really, really cool people there. And it just made for great footage and testimonials and credibility.
And for the attendees, when the attendees see these people and they see like Armando Montelongo from A & E’s Flip This House sitting there with a straight face, a pen in his hand, and writing down notes and taking notes, and then later going out and applying these techniques in his business, it blew us away. I mean it just totally blew us away that we reached out and had all these people in there.
And then you take a look at like Jeff Walker was there and there were a couple of other people like Frank Garon. And the reason I’m typically bringing up these names is because they said that people wanted to talk to them and they were like, “No, I’ve got to get back in the room because I want to learn this stuff”.
Like Frank Garon said he hasn’t been to a seminar in the last three years where he’s in the room for every speaker taking notes and saying, “I’m going to go apply this because this will work. This will work. This will work.”
Everything was like, we broke down our business. So it was really cool to see that we had these people actually in the room and taking notes and then later going and applying it and then calling us and saying, “We applied this technique that you guys spoke of and we’ve gotten this result,” and it just truly, truly helped for the launch when we had those people heartfelt promoting the product.
Jeff: Now you touched on this earlier. Could you expand on your future plans? You touched on how you were going to take some of the content out, create a front end product, and then the back end I assume is going to be the full price DVD set. Would you kind of want to get into the details on that a little more?
Mike: Yeah. This is a great, great strategy. We kind of stumbled upon it but then other people started talking about it. And then we’ve actually checked it out and it has been done before.
And you know we teach that front end products lead to back end offers. And I think what everybody tried to do is they would look at their marketing funnel, right? And then they would say, “Okay.”
It starts with an e-book or software. Then it goes to multi-media where I offer CD-ROMs and then I can go to maybe a DVD and then I’ve got home study. And then I’ve got a coaching program. And then I have a platinum program or a one on one coaching program. And I can bring that all the way up from $47 and I’ve got this funnel that I can back people to all the way to $4,000 or $5,000.
Now what we think is the better thing to do is not create the front end product and then later go and say, “How can I make this better? How can I keep building on this and start building back end products?”
What we recommend people do is create the back end product first. And then after you have the back end product, you make light versions of the back end product and use that as the front end to sell the back end.
So if you take a look at like what Frank Kern just did, he just did this seminar or this coaching program called Mass Control. So what he does is it’s almost like getting paid to create your content. He could have done the videos live, I mean by himself, but what he does is he does it in a training format.
And then people pay a higher price and then what he gets to do from there… I see you chuckling, Tom. If you’re talking to Jeff you’re both in trouble. I’m telling you right now.
[Laughter]
Tom: We’re instant messenger guys.